How we'll build your brand

Step 1 - Getting to know YOU

Before we even get into anything brand related, I will take the time to get to know you!

This will include me obviously familiarizing myself with your online presence and who it is you present to the world, but beyond that I will spend time and effort learning more about who you are, what you do, what makes you tick, what you believe in and so on. I have various methods of doing this, from online questionnaires, to personally curated lists of questions and just discussing any topic with you in person.

Getting your assets to you - illustration of a folder being sent to a person

Step 2 - Establishing the foundations of the brand

I aim to create a brand that represents the true essence of who you are. At this stage we begin breaking down what this really means.

Much of step one’s content will be revisited in a more methodical way, aiming to now summarize and shorten those facts into the most concise possible formats. These will become the foundations upon which the rest of the brand content will be built and as such it’s an incredibly important step to this process. It’s possible that not every question can be fully answered here, and that’s okay… because as artists evolve, so does their brand and as such it’s healthy and even recommendable to leave some open-ended areas to see what the future brings. :)

Step 3 - Creating our building blocks

This is where we start talking about what your brand may look, feel and sound like to the world.

In other words, we start crafting your biographies, descriptions, abouts, etc. We’ll also start talking about color schemes, visual vibes, unspoken visual messaging and all of the other ways in which you may be communicating who you are to the world. This step of the process is different for everyone - some people may want to take a looser approach to it and others may want to set up strict settings and guidelines for themselves. Neither is right or wrong; ultimately we need to create building blocks that YOU are comfortable using. No matter what, we’re trying to enhance what you do, not restrict you!

Step 4 - NOW we build!

Having laid out our foundation and created our building blocks, we’re ready to start creating concrete content!

We’ll start discussing concepts for your website - if you already have one, we will look at it and see how we may want to adapt it to all of the work that has been accomplished so far. If we find it to be truly beneficial, we’ll discuss what a logo may look like. We’ll go over how we need to adapt your social media platforms and what platforms you may want to be adding to your arsenal. We’ll also touch on practical strategies of how to maximise this work in future implementation so that your (re-) brand is not just a one-time event and things don’t change much after.

Step 5 - Design, feedback, reviews etc.

The heavy-duty ‘under-construction’ phase!

We’ll be creating a lot of content and going back and forth about everything. Fun stuff!This may start with a logo design, if we’ve agreed it makes sense to have one and move on to picking and customizing your website platform. Potentially photo shoots for content creation. This stage can vary greatly depending on what you’ve already established and had made and what we may need to get done from scratch. One way or another, this can be the most exciting part of the entire process, because you’re finally SEEING all the work come to life, piece by piece.

the back and forth process between designer and client - an illustration of a sheet of paper with various art tools and two arrows facing past each other, representing exchange of ideas and feedback

Getting your campaign online - illustration depicting the upload of files to various devices, here a desktop computer and phone

Step 6 - Rolling it all out & announcements

Now that we have a freshly-made brand, let’s share it with the world and let them get to know you in a whole new way!

After testing all of our materials on a select group of inner circle members (friends, family, mentors etc.) we’ll publish pages, update any final images across your platforms and ensure that you now have a cohesive presence across the board. We’ll also make sure that there’s a campaign for the announcement of all of these new features, so that your audience can hop on this train immediately.
I will also leave you with some best practices for going forward as well as a complete Brand Guide containing all of the work we did. This will facilitate your brand principles being upheld in any future projects, e.g. working with a videographer or producer. And thus, you’re ready to go!

How we'll create your graphics

Step 1 - Concept Discussion

We’ll go over all of your ideas and needs for this project!

This would include discussing both the purpose of the graphic - what’s the end goal or result you’re hoping for - as well as content and visual style related details, like the choice of colors and textures, fonts, pictures/ stock/ art material, whether it will only be a digital product or you’re planning on having it printed as well, etc. Obviously, you may not always have all of the answers to some of these questions, and that’s perfectly fine. That’s partly what our next step is for!

Step 2 - Drafts & Designs

I’ll create a selection of initial drafts to give you a more tangible sense of what the concepts we’d discussed might look like and we’ll build your actual design from there!

From the first drafts, we’ll get an idea of where this project wants to go and once the basic visual concept has been approved by you, I will go on to creating the full design and we’ll have a couple of back and forth communications with feedback from you and revised versions from me. In some cases, almost no back and forth is necessary if the first try happens to nail it! Other times, we may be tweaking a lot of fine details before your perfect product has been achieved. Either way, I’m committed to you being nothing less than delighted with the result!

Step 3 - Collateral Materials

From here, we’ll build out this main design into whatever other versions and products you may need!

Most often, a graphic does not want to come in just one shape and size nowadays, given the myriad of social media platforms, not even accounting for any printed versions. I’ll translate the main design into whichever versions we had initially discussed needing during the conceptualization phase to make sure you have a full package that can be applied in whatever way you need it! (e.g. different formats and sizes for Insta vs. Facebook headers, blank versions for livestream backgrounds vs. announcement poster, etc.)

Step 4 - Compiled & Sent

Upon your final approval of all designs, they are uploaded to a private folder online and shared with you for immediate access!

Designs will be uploaded neatly labeled and ordered for ease of use. You will be able to come back and grab them anytime if you need them at a later date again! I also save and archive every project so if they somehow get lost completely, or you need some unexpected tweaks to be made, we can get those changes made upon renegotiation!

It’s a quickly evolving world, especially for artists - more and more, a clearly defined visual identity is becoming a core component of one's artistry, brand and persona. I can help you with this, at whichever level you need, be it a one-time graphic, a conceptualized campaign or walking you through an entire (re-)branding. Finding the right way to represent what you do and who you are isn’t always easy, and communicating what you’re feeling to someone can sometimes be even tougher. Fortunately, I've had 10+ years of practice and experience putting people's thoughts, emotions and dreams into picture and I’m fully committed to bringing you everything you want, and more.

Prefer to talk?

So... what next?

Are you ready to get started on your visuals? Feeling you want to take the next step in your brand development? Or maybe you feel you need a little more information first?
Just shoot me a quick message below, briefly introducing yourself and explaining your project or questions! I’ll be in touch shortly!

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